Amazon has announced its first foray into the world of true-wireless audio, with the launch of the Amazon Echo Buds at its annual hardware showcase in Seattle.

The new true wireless earbuds could pose a challenge for Apple – after all, its own buds, the Apple AirPods, are the current market leaders.

Overall, it’s a very intelligent pair of earbuds, and set of features, at a price point that makes you wonder how Amazon can afford to sell them at all.

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True Wireless Experience:
Without wires to get tangled and a charging case to top up your battery wherever you go, the earbuds deliver an unparalleled wireless experience.

High-Fidelity Sound:
13mm dynamic driver are light, yet rigid to ensure they produce distortion-free sound. 
Oraimo’s Exclusive BassUp Technology is built into the earbuds to extend the low end and inject a hit of intense bass into every beat.

Lasting Comfort:
These lightweight, splash resistant earbuds are ergonomically designed for the comfortable fit all day long.

Stay Charged:
3 hours of continuous play time is boosted by up to 21 hours with the pocket-sized charging case.

Instant Connection:
After the initial setup, the earbuds automatically connects to your paired device when removed from the case and disconnects when returned.

Did you notice that?
Music and calls controls button on each earbud so you can play both sides or just one at a time.